About the Brand


To be a global platform providing plant-based natural solutions for holistic wellness

Our Founders

Mr Sushil Khaitan

Sushil Khaitan a seasoned entrepreneur, with about 35 years of experience in the metal manufacturing, mineral mining and marketing industry, He has played many roles before finding his feet in an industry that he is personally, extremely passionate about - healthcare.

Pure Nutrition is the brainchild of Sushil Khaitan. It operates in 3 different verticals viz. Nutraceuticals & Wellness, Personal care , and cold pressed oils. Pure Nutrition, collects, processes, manufactures and markets 100% natural nutritional supplements, cold pressed oils, protein powders.

The products are 100% natural and cruelty free. These natural and health products are continually being developed and expanded to address various health needs.

Having a penchant for the category and being a fitness enthusiast, Sushil started his nutraceutical brand, Pure Nutrition in 2017. Pure Nutrition (Herbs Nutri Products Pvt Ltd) is one of India's and operates in numerous verticals viz. Nutraceuticals & Wellness, Personal care , and cold pressed oils. His fundamental role at Pure Nutrition is to channelize business insight and ingenuity to lend the company a strong base in the burgeoning preventive health fraternity.

In his past, Mr. Khaitan has built, run and successfully managed businesses within the metal manufacturing and mineral mining category. Under his leadership, his companies have won numerous accolades not just in India but also overseas.

Why Pure Nutrition

"Naturally Sourced Ingredients"

Nature is the best healer and our natural ingredients are sourced through meticulous research. Our bio-actives are extracted with scientific methods to ensure they provide the most potent nutrition. Multiple tests are performed on every ingredient to ensure identity, purity, and potency. These are performed by our in-house quality control team and laboratory using the most appropriate classical and modern analytical assessment techniques.

"High Science high quality supplements"

Not only do we make them, we use them ourselves and we don't settle for anything less than best. We ensure that we use only the highest quality, clinically-researched ingredients with the best bioavailability. Our products are made at GMP-certified facilities under stringent quality control procedures that guarantee supplements, at par with best in the world.

"Because you always come first"

It all starts with you. You, your health and well-being are the guiding principle behind all that we do. Is why we use safe, proven, organic, whole-food ingredients and consciously avoid GMOs, allergens, and harmful additives. If at any point in time, a product does not satisfy or meet your standards, you can avail a "NO QUESTIONS ASKED" 100% refund.

CSR Contribution to Cancer Patients' Aid

Every year, thousands of patients from all across the country come down to Mumbai for free cancer consultation and treatment at Tata Hospital, Parel. So many of them find nothing but footpaths and small temporary hutments for their accommodation. Battling not only cancer but the dangers of living on the street for the entire duration of their treatment in some cases.

Many organizations and local citizens have joined hands to try and find solutions to the problem. We, at Pure Nutrition, believe in supporting good health in every way we can and hence have joined hands with one such organization "Helping Hands" that helps patients check into accommodation facilities that provide them with basic amenities like bedding, electricity and water supply.

2% of every Pure Nutrition product that you purchase goes into maintaining these facilities and ensuring that these patients have a comfortable place to call "home" during these difficult times.

We wish to thank all our customers for helping us in funding such a noble cause. It's your support that helps us assist another human being in need. We are truly grateful.